How I work

From problem to release, without skipping steps.

The method stays the same; the depth changes. Sometimes only the first phase is needed, sometimes the whole arc. What never changes is that before building anything, we check it is the right thing to build.

01

Explore

  • Envisioning workshop
  • Industry scenarios
  • Opportunities
  • Priorities
02

Understand

  • Interviews
  • Stakeholders
  • Process mapping
  • Requirements
03

Design

  • Solution design
  • Functional architecture
  • Figma prototype
04

Build

  • Working prototype
  • MVP with AI tooling
  • User validation
05

Deliver

  • Backlog and sprints
  • Prioritisation
  • Release
  • Measurement
The method, phase by phase
  1. 01

    Explore

    A workshop with your people to show what is already happening in your industry: innovation scenarios, benchmarks, emerging use cases. From there I surface the real needs, identify where products, services and processes can be improved, and we prioritise them together.

  2. 02

    Understand

    Interviews with users and stakeholders, process mapping, requirements gathering and writing. This is where we separate the places automation and AI genuinely create value from the places they do not — and saying so is part of the job.

  3. 03

    Design

    Solution and adoption design, functional architecture, prototype in Figma. Something you can put in front of people and argue about, not a slide describing an intention.

  4. 04

    Build

    A working prototype or MVP, built in Figma or directly with generative AI tooling — Claude Code, Lovable and similar — which gets you something navigable in days rather than weeks. Then it is validated with real users, before committing development budget. If the solution does not hold up, this is the cheapest possible moment to find out.

  5. 05

    Deliver

    Backlog, sprints, coordination of the technical teams, prioritisation by value. Through to production release and measuring what actually changed.

The method at work

What it actually looks like.

No stock photography. These are real sessions: envisioning workshops, process mapping, use-case work with client teams.

Envisioning workshop board: the Golden Circle and sticky notes on why to innovate
Envisioning. Start with why: what the organisation is actually trying to achieve, before any talk of technology.
Wall of sticky notes during a discovery session, with product and customer experience columns
Discovery. Needs, friction and opportunities put on a wall, where everyone can see them and nobody can pretend they are not there.
A team working around a laptop during a workshop, wall of sticky notes behind them
Use-case work. Business, engineering and users in the same room: that is where you find out what holds and what does not.
Gianluca Marzulli presenting to a room of participants during a workshop
Facilitation. Getting a room of people with competing priorities to decide is half the job.
Ways to engage

Four ways to work together.

You can start anywhere. Most of the time we start with the workshop, because it costs little and it is the only honest way to find out whether there is something there.

01

Envisioning workshop

Scenarios, opportunities, priorities.

Half a day or a full day with your people. I bring innovation scenarios from your industry, benchmarks and use cases already running elsewhere. You leave with a concrete list of opportunities, prioritised together, and clarity on which ones deserve a closer look.

Output: opportunity map, agreed priorities, a defined next step.

02

Discovery and roadmap

From needs to prioritised use cases.

Interviews with users and stakeholders, as-is process mapping, requirements gathering. I check where automation and AI genuinely stand up to the numbers, and where a simpler intervention solves the problem better. If a use case does not hold, I say so.

Output: prioritised use cases, written requirements, a roadmap with estimates and technical risks stated openly.

03

From use case to validated prototype

Something you can try, before you spend.

Solution design, functional architecture, Figma prototype or working MVP — built with generative AI tooling where it helps, which sharply shortens the gap between an idea and something you can actually try. We put it in front of real users and gather evidence. The point is not to impress: it is to decide, with data, whether to invest in development.

Output: prototype or MVP, validation findings, a reasoned go / no-go recommendation.

04

Delivery

From approved solution to production.

Full product ownership: backlog, sprints, coordination of the technical teams, stakeholder management, prioritisation by value. This is what I have been doing for twelve years on enterprise clients, and the reason projects reach the finish line.

Output: solution released to production, backlog maintained, adoption metrics tracked.

Working together

Terms, stated plainly.

  • StatusIndependent contractor, Italian VAT registered. Direct engagements with the end client, or as a subcontractor through consultancies and system integrators.
  • SetupRemote, based in Milan. Available on site for workshops, kick-offs and the moments where being in the same room genuinely matters.
  • LanguagesItalian (native), English (professional working).
  • Who I work withLarge organisations that need to move from experiments to solutions genuinely running in production. I add most where processes are complex and several stakeholders have to be brought into line.
  • What I don’t doI don’t train models and I don’t write production software: there are people better than me at that, and I know how to recognise and coordinate them. I build prototypes, and I deliver by getting the right teams working.