Seven brands on a single e-commerce integration backbone
Multinational retail group. Bidirectional orchestration across PIM, ERP, e-commerce and marketing platform for a multi-country e-commerce operation.
- My rolePrincipal Project Manager — integration flow design and delivery coordination
- DurationOngoing
- AreasBoomi · Shopify · SAP · PIM · Marketing automation
A multinational retail group was migrating its e-commerce operations onto a new platform, brand by brand and country by country. Each brand has its own catalogue, pricing, languages and assortment, but they all draw on the same central systems.
The risk in a migration like this is not technical: it is multiplication. If every brand builds its own integrations, by the seventh brand you have seven separate setups to maintain and no way to fix a problem once. What was needed was a single design that could absorb the differences between brands and countries without duplicating itself.
- 01
Understand
Mapping the key e-commerce processes and how the central systems — product information, ERP, storefront, marketing — actually behave across countries and brands.
- 02
Design
Definition of bidirectional integration flows on an iPaaS platform: one parametric backbone instead of one integration per brand.
- 03
Deliver
Coordination of delivery and of the progressive brand migration, with flows going live as each brand moves onto the new platform.
- Bidirectional flows across product information management, ERP, e-commerce platform and marketing platform.
- Processes covered: catalogue, pricing, images, stock, catalogue translations, reconciliation, order and return transmission, email communications.
- Seven of the group’s brands migrated onto the new platform and served by the same integration backbone.
Whenever several business units share the same central systems but want autonomy over the storefront. The decision that matters is made at the start, when it is cheap: a parametric backbone rather than a series of near-identical integrations. By the third brand the difference is already visible; by the seventh it is decisive.
The client is not named, for confidentiality. Sector and scale are real, as is everything else here.
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